Innovation Without Disruption: Nidal Abou-Ltaif, President of Avaya International, Guides the Evolution in the Experience Economy”
In the era of the experience economy, where experiences are as crucial as goods and services, Avaya, a global leader in communication and collaboration solutions, adopts a strategy of ‘innovation without disruption.’ Nidal Abou-Ltaif, President of Avaya International, emphasizes the company’s commitment to enabling innovation for customers without the need for a complete overhaul of existing technologies.
Recognizing the increasing complexity of business processes, Abou-Ltaif highlights Avaya’s approach of deploying cloud solutions, allowing organizations to update and upgrade seamlessly with zero downtime. The cloud provides flexibility for adding or offloading applications based on evolving needs. Avaya’s journey from a telephony company to a business communications powerhouse reflects its responsiveness to changing customer needs, with a focus on telephony, call centers, and now experience centers.
Abou-Ltaif underscores the importance of listening to customers as a key factor in Avaya’s enduring success. The evolution of the company aligns with the dynamic needs of its customers, currently emphasizing the transition to experience centers. Looking ahead to the workforce of the future, Abou-Ltaif advocates for the cloud as the preferred direction, emphasizing that the transition should be customer-driven, respecting individual business needs. Avaya’s commitment lies in understanding and assisting each business on its transformational journey, characterized by innovation without disruption.