Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, Outlines Ambitious Goal to Attract Three Million Tourists by 2030
While it has cemented itself as an international hub for business and investment, the UAE is also home to a diverse selection of experiences for tourists across its seven emirates. Visitors have been coming to the nation’s shores for a long time, and the swift recovery of the UAE’s travel and tourism sector after COVID-19 is now providing a significant boost. Eager to build on this momentum is Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA), who is spearheading efforts to attract three million visitors by 2030 while upholding the emirate’s commitment to sustainable development.
Although tourism represents 12% of the country’s GDP and provides jobs for 750,000 people, Phillips sees tourism as much more than numbers on a page. For Phillips, tourism provides a platform to show a balanced approach – attracting investors for sustainable growth while protecting Ras Al Khaimah’s culture and environment.
RAKTDA is already well underway with its plans. In 2026, Wynn Resorts – the US-based luxury hotel operator – will open a multibillion-dollar development on RAK’s Marjan Island. Set to include over 1,000 rooms and an array of leisure facilities, the development is one of Ras Al Khaimah’s significant foreign direct investments and affirms international confidence in the emirate’s potential.
Ras Al Khaimah’s resilience during the COVID-19 pandemic, its variety of tourism offerings and its natural beauty all add to its appeal. Phillips emphasizes the ripe investment opportunity, stating, “It’s a key, opportune time to come into RAK.” With its diversified customer base, the emirate caters to a wide range of visitors looking for a unique experience.
During the pandemic, RAKTDA focused on ‘shortcations,’ and Ras Al Khaimah became a top destination for the drive market. As the emirate aims to welcome more international visitors, a comprehensive global marketing campaign is underway. Ras Al Khaimah is easily accessible for travelers from around the world, thanks to the UAE’s geographical location and exceptional transport infrastructure. RAKTDA is working with partners to enhance the emirate’s port infrastructure to support cruise tourism.
Whether they come as visitors or investors, people can expect a warm welcome in Ras Al Khaimah. Their time here promises to be unforgettable, thanks to the stunning landscapes, local culture and exceptional hospitality.
