Despite its reputation as an international business hub, the UAE offers a rich tapestry of experiences for tourists across its seven emirates. While visitors have long been drawn to the country’s shores, the swift recovery of the UAE’s travel and tourism industry post-COVID-19 is providing a significant boost. Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA), is spearheading an ambitious strategy to attract three million tourists by 2030, all while upholding the emirate’s commitment to sustainable development.
Tourism, contributing 12% to the country’s GDP and employing 750,000 people, plays a pivotal role in the UAE’s economy. However, for Phillips, the focus goes beyond economic impact. He envisions tourism as a means to showcase a balanced approach, attracting investors for sustainable growth while preserving Ras Al Khaimah’s culture and environment.
RAKTDA’s plans are already in motion, with the upcoming arrival of a multibillion-dollar development by US-based luxury hotel operator Wynn Resorts in 2026. Situated on RAK’s Marjan Island, the project includes over 1,000 rooms and diverse leisure facilities, marking one of Ras Al Khaimah’s significant foreign direct investments and affirming international confidence in the emirate’s potential.
Ras Al Khaimah’s resilience during the pandemic, diverse tourism offerings, and natural beauty contribute to its appeal. Phillips emphasizes the ripe investment opportunity, stating, “It’s a key, opportune time to come into RAK.” The emirate, with its diversified customer base, caters to a wide range of visitors seeking a unique experience.
During the pandemic, RAKTDA focused on ‘shortcations,’ making Ras Al Khaimah a top destination for the drive market. As the emirate aims to increase international visitor numbers, a robust global marketing campaign is underway. Ras Al Khaimah’s accessibility, facilitated by the UAE’s geographical location and exceptional transport infrastructure, positions it as an attractive destination for global travelers. RAKTDA is collaborating with partners to enhance port infrastructure for cruise tourism.
Whether arriving as visitors or investors, individuals can anticipate a warm reception in Ras Al Khaimah. The experience promises to be unforgettable, shaped by stunning landscapes, local culture, and exceptional hospitality.