In the contemporary landscape, music plays a crucial role in enhancing interactive media experiences. Mehdi Cherif, the Co-founder and CEO of Pulse, elucidates how his platform is revolutionizing the music discovery landscape. Pulse achieves this transformation by incorporating decentralized technology, overhauling the business model, and introducing an unprecedented level of interactivity to music streaming.
Cherif emphasizes that in today’s music platforms, users seek a combination of a stellar music discovery experience, engagement, and validation. Pulse, as a novel social music platform, endeavors to fulfill these criteria by seamlessly integrating brands into the music discovery process and harnessing the power of decentralized technology and blockchain. Cherif elaborates, stating, “A decentralized database enables us to adopt cutting-edge technology to address issues within the music industry and social media.”
Distinguishing itself in the market and catering to both general consumers and content creators, Pulse incorporates a “Self-Sovereign” identity, allowing all platform participants to manage and control their data. The integration of smart contracts simplifies content and intellectual property licensing, while micropayments ensure instantaneous transactions, a departure from the typical three to six months waiting period. The platform’s blockchain technology, with its immutable and fully decentralized nature, ensures complete transparency and highly accurate reporting for its target audience.
These innovations go beyond mere technological advancements. Cherif clarifies, “Blockchain is a means to an end.” Pulse’s primary focus lies in offering a fresh perspective on the music industry and social media, adding value to all stakeholders within the platform. The platform addresses prevalent issues such as the complexity of intellectual property, the multitude of intermediaries, the artist’s limited share in the current business model, payment mechanisms, and the general lack of transparency. Unlike other music platforms acting as intermediaries, Pulse aims to empower and “always connect” content creators, copyright owners, and users.
Acknowledging the substantial growth in the recorded music industry, particularly in the Middle East with a remarkable 35% increase, Cherif emphasizes Pulse’s focus on emerging markets. These territories are perceived as underserviced, with a low penetration rate, and Pulse aims to provide a platform tailored to the preferences and economic constraints of the young populations in these areas. The goal is not only to create a platform for connection and community but also to offer the means for users to monetize their involvement, according to Pulse’s CEO.