Amnah Ajmal, Executive Vice President of Market Development for Eastern Europe, the Middle East, and Africa at Mastercard, provides insights into the highlights of this year’s Collaborate to Innovate event. She sheds light on the key trends shaping the future of financial technology and discusses the event’s significance in the regional calendar.
After two successful virtual editions during the COVID-19 pandemic, Collaborate to Innovate returned with its first in-person event. This edition brought together industry leaders for panel discussions, keynotes, and presentations, exploring the transformative trends and technologies reshaping the fintech landscape.
Despite the diminishing impact of COVID-19, the tech-driven disruption spurred by the pandemic remains, making Collaborate to Innovate more relevant than ever. Amnah Ajmal emphasizes the event’s importance due to its content, diverse audience, and engaging speakers. She highlights the discussions at the event, ranging from artificial intelligence and coding biases to issues of diversity, online safety, and emerging industry trends.
Ajmal underscores the notable trend discussed at the event—the transformation of telecommunications companies into tech entities. She expresses enthusiasm about how this transformation not only benefits economies but also drives financial inclusion. Telcos, by partnering with companies like Mastercard and entering the financial services arena, are evolving into lifestyle enablers.
Collaborate to Innovate also emphasized three critical resources for businesses seeking growth: people, data, and platforms. Ajmal stresses the importance of aligning the team’s mindset with the CEO’s vision, fostering openness to change, and challenging the status quo. Regarding data, she discusses how advancements in machine learning and cloud computing enable rapid data processing. However, she emphasizes that organizations must leverage this data for the benefit of end consumers. Ajmal concludes by highlighting the significance of interconnected platforms, where data flows seamlessly across the organization.
From seamless data flows and artificial intelligence to the human aspect of business, the latest edition of Mastercard’s Collaborate to Innovate delved into the future of fintech and addressed critical issues affecting organizations as the new year approaches.
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