Nidal Abou-Ltaif, President of Avaya International: Balancing Innovation and Continuity for Success in the Experience Economy
Innovation Without Disruption: Nidal Abou-Ltaif, President of Avaya International, Guides the Evolution in the Experience Economy”
In the experience economy, experiences are as important as goods and services. Avaya, a global leader in communication and collaboration solutions, follows a strategy of ‘innovation without disruption.’ Nidal Abou-Ltaif, President of Avaya International, says the company enables innovation for customers without requiring them to completely overhaul their existing technologies.
As business processes become more complex, Abou-Ltaif points to Avaya’s approach of deploying cloud solutions, so customers can update and upgrade with zero downtime. Abou-Ltaif says customers can add applications in the cloud or offload them as their needs change. Avaya started out as a telephony company and has evolved into a business communications powerhouse based on what its customers need: telephony, then call centers and now experience centers.
Abou-Ltaif underscores the importance of listening to customers as a key factor in Avaya’s enduring success. The evolution of the company aligns with the dynamic needs of its customers, currently emphasizing the transition to experience centers. Looking ahead to the workforce of the future, Abou-Ltaif advocates for the cloud as the preferred direction, emphasizing that the transition should be customer-driven, respecting individual business needs. Avaya’s commitment lies in understanding and assisting each business on its transformational journey, characterized by innovation without disruption.
