In the ever-evolving landscape of hospitality, luxury alone is no longer sufficient. Kerten Hospitality, led by CEO Marloes Knippenberg, embraces a holistic approach, delivering on sustainability, memorable experiences, unique offerings, and personal touches. This global hospitality group, featuring award-winning hotels, serviced apartments, commercial spaces, and diverse F&B and lifestyle concepts, operates in 12 countries with over 50 impactful projects.
Knippenberg emphasizes Kerten Hospitality’s commitment to resonating with the modern consumer, focusing on developing mixed-use projects that seamlessly integrate across industries and sectors. Sustainability is not just a buzzword for the company; it’s ingrained in its DNA, exemplified by the UBBU brand (United Building a Better Universe). Knippenberg underscores that sustainability is woven into every aspect of the company’s operations, resonating with both team members and the wider audience.
While sustainability is a common thread across Kerten Hospitality’s brands, each maintains a unique identity. From F&B concepts to hotels and residences under Cloud7 and The House brands, to communal workspaces through Ouspace, the portfolio is diverse yet unified under the Kerten Hospitality umbrella.
Looking ahead, the company is actively engaged in new mixed-use developments. In the MENA region, projects are underway in Saudi Arabia, with an exciting venture on the horizon in Dubai. Egypt is a significant market, with plans to operate 2,500 keys in various destinations. The group recently entered Kuwait and celebrated the third anniversary of its Cloud7 brand in Aqaba, Jordan. Oman and Morocco are also on the radar for future expansion.
Beyond the MENA region, Kerten Hospitality is poised for European growth, with Cloud7 set to open in Rome next year and plans for developments in Spain, France, and Portugal. With an unwavering focus on mixed-use developments, Kerten Hospitality is at the forefront of reshaping the hospitality industry, meeting changing demands and leaving a lasting impact across continents.